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Institusi

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Big Account Customer

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Brand Identity

How a business wants a brand’s name, communication style, logo and other visual elements to be perceived by consumers. The components of the brand are created by the business itself, making brand identity the way in which a business wants consumers to perceive its brands, not necessarily how it is actually perceived. The brand image held by consumers can reach a point at which a business or product has to rebrand itself or risk not bringing in sales.

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